Marketing isn’t one person’s job – here’s why you’ll need a team (and maybe a glass of wine).

The Problem: Marketing Isn’t a One-Person Job

Here’s the truth: marketing isn’t something one person can just “handle” by themselves. Sure, you might think, “We’ll just hire one marketing person to take care of it all!” But try making one person handle everything—strategy, content, ads, SEO, social media, email campaigns, data analytics, you name it—and you’ll either burn them out or get some seriously average results. That’s just the reality.

Marketing isn’t a single job—it’s a combination of many specialised roles. From strategists to creatives to number crunchers, there’s a reason every function within marketing exists. And when you try to shove them all into one person’s plate, the results are… well, let’s just say “disastrous” is being polite.

Actionable Insight #1: Split the Roles (Because One Person Can’t Do It All)

So, how should marketing jobs actually be split up to avoid a catastrophe? Here’s a breakdown of the key roles:

• Brand Marketing: The gatekeepers of your brand guidelines. They ensure your logo doesn’t end up looking like a bad tattoo and that your tone of voice doesn’t switch from corporate to cringe.
• Product Marketing: These guys take the product features and make them sound like the best thing since sliced bread. They focus on sales enablement and product launches. Expect a lot of PowerPoint presentations.
• Content Marketing: The creative engine behind your blogs, videos, and social media posts. Half of their job is convincing people your content is shareable—half of it is trying not to scream when people ask, "Can you make this a little shorter?"
• Social Media: They’re the brand’s online personality—managing posts, dealing with trolls, and praying that one of their posts goes viral.
• Demand Gen: These are the lead-hunting beasts who keep your funnel full. If leads are low, it’s their fault. When the sales close, it’s everyone else’s win.
• Email Marketing: Crafting subject lines that make you click like a kid in a candy store. They know you’re deleting most of their emails, but they keep pushing through.
• Performance Marketing: Throwing money at ads and tracking ROI like their job depends on it (spoiler: it does).
• SEO/SEM: The magicians behind getting your brand found on Google. They don’t just create content; they work hard to ensure people can actually find it.
• Data Analytics: The quiet heroes turning gut feelings into hard numbers. They make sure your “good idea” isn’t just an expensive disaster.
• Community Management: The brand’s voice in the comments and DMs, keeping things friendly and lively while fending off trolls.
• PR: Spinning stories and making sure your brand looks good—even when things go sideways.
• Event Marketing: The masterminds behind trade shows, webinars, and everything in between. They plan the events that give your brand a big stage to shine on.
• Marketing Ops: The unsung heroes ensuring everything runs smoothly behind the scenes. Without them, your campaigns are more “oops” than “wow.”

Actionable Insight #2: Stop Trying to Turn Marketing into a Solo Gig

Here’s the bottom line: marketing isn’t a solo gig. Just like you wouldn’t ask a chef to run the kitchen, serve the tables, and wash the dishes, you can’t expect one person to handle every aspect of marketing. The whole point of having a marketing team is that each person brings a specific expertise to the table, making the entire operation run like a well-oiled machine.

The marketing plan you’re about to create needs to take into account these roles. If you don’t have the right people doing the right jobs, your plan is doomed to fail before you even start.

Actionable Insight #3: Create a Cohesive Marketing Strategy (With the Right Team)

So, now that we’ve covered the reality check about who’s doing what, let’s move on to the marketing strategy itself. Creating a marketing plan that actually delivers results doesn’t just mean picking tactics—it means aligning those tactics with the right people in place to execute them effectively.

You need to get clear on your business goals, then work backwards to define your marketing objectives. From there, you can assign tasks and set up a team of specialists to execute the plan. This ensures that each area of marketing is handled by the right expert, and that your strategy is aligned with your business goals.

Final Thoughts

I’ve been around the marketing block long enough to know that marketing success is about more than just throwing random tactics at the wall. It’s about crafting a cohesive plan that aligns with your business objectives, backed by a team of specialists who know what they’re doing. Whether it’s strategising, managing your content, or tracking performance, I’ll guide you through every step and make sure your marketing isn’t just “another job,” but a well-executed growth engine.

Marketing isn’t one person’s job. It’s a team effort. When you stop expecting one person to handle everything and instead build a team of specialists, you’re setting yourself up for success. So, next time someone asks, “Can’t one person just handle all of marketing?” give them a look and say, “Well, unless they’ve got a cape and a secret superpower, not really.”

Let’s build your marketing plan the right way—with the right team and a strategy that actually delivers results.

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