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Brand Activation and Experiential Marketing
A high-impact event activation designed to complement the Philippine Web3 Festival, combining cutting-edge AR technology with immersive marketing strategies. This activation showcased the potential of Web3 technologies while engaging key stakeholders in the industry.
As the co-founder and Operations Director of Apeworks Digital, I worked closely with the stakeholders to craft an integrated event experience, from conception to execution.
A key highlight of the activation was the incorporation of Augmented Reality (AR) technology, allowing attendees to interact with digital assets and Web3 concepts in real-time. This innovative approach enhanced engagement, making complex blockchain concepts more accessible and visually compelling.
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Our approach centred on strategic planning, marketing execution, and agile project management to deliver a high-impact activation. We began by defining clear objectives and key success metrics, aligning the event with emerging Web3 trends and audience expectations. A multi-channel marketing strategy was developed to build anticipation and drive attendance, leveraging social media, influencer collaborations, community engagement, and email campaigns. Throughout the project, we employed an agile, sprint-based approach to ensure adaptability, allowing us to refine strategies in real-time based on feedback and market dynamics. Coordination with partners, sponsors, and industry leaders played a crucial role in amplifying brand positioning, ensuring long-term impact beyond the event.
The Web3 activation successfully generated high engagement and substantial post-event buzz. The event’s impact extended beyond the festival, leading to ongoing partnerships and collaborations in the Web3 and blockchain industries.
