Ideas
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HELLO, I AM LIEZL!
Your on-demand CMO& agile growth strategist
Your on-demand CMO
& agile growth strategist
Growing a business is hard.
Scaling a team shouldn’t make it harder.
Yet here you are: juggling marketing, hiring, and operations while drowning in a never-ending to-do list.
Let's change that.
I help Australian founders scale smarter by aligning
brand, marketing, and operations — minus the chaos.
How We Get You From ‘Stuck’ to ‘Scaling’
Feeling like your marketing’s in a bit of a mess?
Mixed messaging, siloed teams, and a strategy that’s more ‘winging it’ than winning it? If your brand, marketing, and operations feel disconnected, it’s not just a people problem — it’s an alignment problem.
❌ Who I Don't Work With (And Why That’s Important)
🚫 If you're looking for the cheapest outsourced team on Fiverr—this ain't it.
🚫 If you want quick hacks instead of real strategy— Google’s free.
🚫 If you think "marketing" means making a few social media posts and hoping for the best—we’re not a match.
Your business isn’t off-the-shelf, so why should your growth strategy be?
I work with businesses that value people, play the long game, invest in strategy, and actually want to win.
Marketing success isn’t about quick hacks. It’s about alignment, strategy, and execution that actually moves the needle.
Here’s how I make that happen:
Mixed messaging, siloed teams, and a strategy that’s more ‘winging it’ than winning it? If your brand, marketing, and operations feel disconnected, it’s not just a people problem — it’s an alignment problem.
❌ Who I Don't Work With (And Why That’s Important)
🚫 If you're looking for the cheapest outsourced team on Fiverr—this ain't it.
🚫 If you want quick hacks instead of real strategy— Google’s free.
🚫 If you think "marketing" means making a few social media posts and hoping for the best—we’re not a match.
Your business isn’t off-the-shelf, so why should your growth strategy be?
I work with businesses that value people, play the long game, invest in strategy, and actually want to win.
Marketing success isn’t about quick hacks. It’s about alignment, strategy, and execution that actually moves the needle.
Here’s how I make that happen:
The Flow Strategy Blueprint
For businesses tired of trial-and-error marketing and in need of a solid plan.
If your marketing feels disjointed and execution is slow, this blueprint aligns everything.
What You'll Get:
✔️ Audit of your current marketing & operations (no more guessing what’s broken)
✔️ A full-stack digital growth roadmap (SEO, paid ads, automation, content, funnels—integrated & optimised)
✔️ Agile execution plan (so things actually get done)
✔️ Remote team structure & talent alignment
Timeline: 4 weeks
Growth & Execution Partner
For businesses that need a fractional CMO without the $200K salary.
Get the expertise of a senior marketing leader without the cost of a full-time executive.
What You'll Get:
✔️ Marketing execution & oversight (strategy meets action)
✔️ Ongoing optimisation of marketing ops & workflows
✔️ Remote team leadership & creative direction
✔️ High-performance campaign execution (social, email, paid ads, web, landing pages)
Timeline: Custom
Agile Growth Sprint
Fix what's slowing down your growth in 30 days.
Address challenges like low conversion rates, unstructured marketing, and inconsistent brand messaging in a focused sprint.
What You'll Get:
✔️ Deep-dive strategy workshop
✔️ Marketing roadmap tailored for your business
✔️ 4-week execution plan
✔️ Tactical content templates & toolkit
Timeline: 4 weeks
Remote Team Optimisation
Cut hiring costs by 50% without losing quality.
Hiring locally is expensive. Managing freelancers is a nightmare. Hiring mistakes cost more than the right team.
What You'll Get:
✔️ Find & integrate top-tier remote professionals (no cheap outsourcing)
✔️ Seamless workflows for remote teams
✔️ Performance tracking & KPI alignment (no need to babysit)
Timeline: Custom
Digital Growth Workshop
For teams that want a high-impact strategy session to uplevel their digital game.
Unlock full-stack growth and agile marketing strategies from an expert who’s been in the trenches.
What You'll Get:
✔️ A 2-hour, hands-on strategy session where we build your strategy together
✔️ Real-world frameworks (not just theory) that you can apply immediately
✔️ A custom action plan designed for instant implementation
Timeline: 1 Day
Brand Strategy Framework
Your brand’s reset button. Ideal for businesses that need clarity before scaling or a strategic rebrand.
Lock in your brand & positioning before you scale – or risk wasting time and money.
What You'll Get:
✔️ Brand discovery & alignment session
✔️ Comprehensive brand audit & positioning strategy
✔️ Visual identity framework (Logo, typography, colour palettes)
✔️ Complete, actionable brand guidelines
Timeline: 2 Weeks
real results, real businesses
Take a peek at some of the work we're proud of.
Each project is a reflection of creative ideas and tailored solutions designed to help businesses like yours thrive.
Brands I've worked Wıth or for
We worked together on a bunch of projects and Liezl demonstrated an impressive level of intelligence and work ethic, always fully committing herself to every task.
Most impressive thing about Liezl is her innate ability to connect with others. Her natural aptitude for mentoring and coaching is truly remarkable. All in all, Liezl is an exceptional woman, and it was a privilege to work alongside her.
Arbaina Timbang-Lim
Supply Chain Management & Aerospace Customer Support
"Liezl is one of the most efficient project managers I have worked with. Not only is Liezl knowledgeable in Digital Marketing (her curiosity always pushes her to learn more about her field and more) but she is also excellent in managing teams effectively - a rare feat that only a few people achieve. She is able to relay tasks and feedback in a way that is beneficial to the client and her team member. Her grace and kindness makes her a great example of what a Project Manager should be."
Carla Ravanes-Higham
Integrator and Fractional Executive
"We worked together on a bunch of projects and Liezl demonstrated an impressive level of intelligence and work ethic, always fully committing herself to every task. Most impressive thing about Liezl is her innate ability to connect with others. Her natural aptitude for mentoring and coaching is truly remarkable. All in all, Liezl is an exceptional woman, and it was a privilege to work alongside her."
Arbaina Timbang-Lim
Supply Chain Management & Aerospace Professional, Transformational Coach
"Liezl is articulate, poised, and exceptionally professional. Her focused approach and dedication inspire a high level of trust. I wish her continued success in all her pursuits."
Jerry Durant
Thinker360 Top 50 Global Thought Leader
Who AM I?
Hi, I’m Liezl — Fractional CMO & Growth Strategist.
With 10+ years of experience in branding, marketing, and agile project management, I help businesses cut through complexity, gain clarity, and execute with impact. Whether you’re a startup finding your feet or an established brand refining your strategy, I bring structure, agility, and creativity to help you move forward with confidence.
My approach is simple: clarity first, execution second.
Based in Australia, I’ve worked with clients across APAC, the US, and Australia, blending strategy, creativity, and execution to drive results. I hold an MBA from Kaplan Business School (National High Achiever Awardee) and a Bachelor of Arts (Hons) in Business Management, Marketing from the University of Sunderland (Dean’s List). As a Certified Scrum Product Owner® and Certified Scrum Master®, I believe in continuous learning—honing my craft through courses at Yale, Harvard, UPenn, and Deakin.
Beyond optimising workflows and marketing strategies, I thrive on adventure—whether it’s trekking remote trails, scuba diving, or geeking out over great ads.
Need a strategic partner who bridges the gap between ideas & execution?
📌 Apply for a Free Strategy Call (only 3 spots left this month).
With 10+ years of experience in branding, marketing, and agile project management, I help businesses cut through complexity, gain clarity, and execute with impact. Whether you’re a startup finding your feet or an established brand refining your strategy, I bring structure, agility, and creativity to help you move forward with confidence.
My approach is simple: clarity first, execution second.
Based in Australia, I’ve worked with clients across APAC, the US, and Australia, blending strategy, creativity, and execution to drive results. I hold an MBA from Kaplan Business School (National High Achiever Awardee) and a Bachelor of Arts (Hons) in Business Management, Marketing from the University of Sunderland (Dean’s List). As a Certified Scrum Product Owner® and Certified Scrum Master®, I believe in continuous learning—honing my craft through courses at Yale, Harvard, UPenn, and Deakin.
Beyond optimising workflows and marketing strategies, I thrive on adventure—whether it’s trekking remote trails, scuba diving, or geeking out over great ads.
Need a strategic partner who bridges the gap between ideas & execution?
📌 Apply for a Free Strategy Call (only 3 spots left this month).
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10+
Years Experience
15+
Brands
50+
Projects Done
98%
Happy Clients
Clarity, Execution, and Measurable Results — Tailored to Your Business Needs
In today’s fast-paced business world, it’s easy to get caught up in tactics without considering the bigger picture. Many businesses dive into marketing efforts without a clear roadmap, leading to missed opportunities and wasted resources.
Running outbound campaigns without a clear target? Publishing content without a positioning strategy? It's like choosing wall colours without a blueprint for your house. The marketing problems most businesses face stem from a lack of clarity—knowing what to achieve, who to speak to, and what to say. Without the right strategy in place, it's impossible to create meaningful connections and drive long-term success.
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Brand Clarity
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Cross-Functional Collaboration
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Marketing Mastery
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Agile Execution
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Creative Problem Solving
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Brand Clarity
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Cross-Functional Collaboration
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Marketing Mastery
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Agile Execution
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Creative Problem Solving
Great brands aren’t built overnight.
Quick fixes are tempting, but they’re like a sugar rush for your business: short-lived and unsustainable. Here's our approach:
Brand Strategy:
The Foundation for Everything
The Foundation for Everything
Let’s be honest—branding isn’t just about slapping a logo on your product and calling it a day. It’s about clarity. What’s your brand really about? Marty Neumeier said it best: “A brand is not what you say it is, it’s what they say it is.” So, we get clear on your core message. With a solid brand strategy, you don’t just get recognition; you get memorable, laser-focused impact. No more blending in with the background.
Business Strategy:
Marketing That Actually Moves the Needle
Marketing That Actually Moves the Needle
Now that we’ve nailed your brand, we move to the business strategy. This isn’t about randomly throwing marketing spaghetti at the wall. No, this is purpose-driven action. We align your marketing with your revenue goals and target audience, ensuring that everything you do pushes your business forward. Think of it as a GPS guiding your marketing to the right destination. So, buckle up, because this isn’t about “fancy campaigns”—it’s about real results.
Marketing Strategy:
Remember KISS (Keep It Simple, Stupid)
Remember KISS (Keep It Simple, Stupid)
Remember Neumeier's mantra: simplicity is genius. We don’t need 40 marketing channels to get noticed—just the right ones. We craft a straightforward, clear marketing strategy that speaks to your audience in language they get. No jargon. No fluff. We create messaging that cuts through the noise. The goal? To be unforgettable, not over-complicated. Because let’s face it, the simpler the plan, the less chance it’ll go completely off the rails.
Marketing Operations:
Make It Happen, Make It Stick
Make It Happen, Make It Stick
Here’s the thing—strategy is cute, but execution is sexy. A lot of people talk the talk, but we walk the walk. With agile principles, we make sure every campaign is delivered on time, on point, and with the right people. Plus, we keep an eye on results, tweak things as we go, and optimise for better outcomes. This is the ‘set it and forget it’ stage—except we don’t actually forget it. We’re constantly improving, learning, and ensuring we’re driving results.
Most marketing fails because businesses either think they've got it sorted or cut cornerswhere it matters most.
Posting random content, running ads without strategy, and “saving money” by DIY-ing everything.
That’s not smart, it’s self-sabotage.
Agile Marketing fixes that. It’s not complex, but it is a game-changer. Small, smart shifts create real impact.
Grab my Free Agile Marketing Essentials and learn how to:
✅ Stop wasting time and money on what doesn’t work
✅ Stay flexible while keeping your strategy sharp
✅ Make small, strategic changes that drive real results
Want it? Drop your details below, and I’ll send it straight to you.
Still think you’ve got it handled?💡
No worries, this isn’t for everyone. But if you're serious about growth, apply for a strategy call (limited spots).
My Journal
Welcome! Here, I share actionable insights on strategy, branding, and business growth—because scaling a business isn’t about working harder, but working smarter.
Branding and Design
January 23, 2025
Your brand is your number one differentiator – so why are B2B brands still making this massive mistake?
Ideas